Profile: UK Government Magazine: SEEDA

Media: Photography


Behind the scenes
I never showcased this project on my photo website so I thought I would give it a spotlight on the blog.
Initially I was contacted by London design agency smallbackroom and through them I photographed for the South East business Innovation & Growth team [funded by SEEDA].
The magazines were produced seasonally over a period of 15 months. Since the new government changesĀ this means that SEEDA will officially end in 2012.

The photo shoots consisted of between 2-3 days for each edition. I would go to pre-arranged meetings with an interviewer and SEEDA representative and firstly take pictures during the interview and then have about 20 minutes to set-up and take environmental portraits along with some images of the business. This usually involved product images and other images of their premises.

Most of the environmental portraits were taken with the intention of being on the front cover of the magazine. The same method of leaving neutral / empty space and framing accordingly was required for the copy [text] when used on the inside pages.
Here you can download an example pdf of the magazine think_innovation.

Every location would be different and finding an interesting approach to take the portraits in was helped greatly with my photojournalism background and having the skills to adapt quickly in any given environment.

Gear & tech
Canon 5d mark II
Canon 16-35 / 24-70 and 70-200 zoom lensesĀ and Canon primes
Quantum Qflash’s with soft boxes
Pocket wizard radio transmitters