Peroni Nastro Azzurro: Vivi In Stile – London Cube

Media: DSLR Videography / Photography / Post production services


Behind the scenes
I got a call from Australian office of the creative agency TKM9 requesting our DSLR cinematic style filming and photography at London locations for an installation / experience they had custom built for Peroni which also coincided with the launch of Peroni’s new style app for Apple and Android mobile phone users.

The cube uses recognition technology to interact with the general public and recommends a collection of items based on their gender and style of clothing.

We filmed on two different days, one for when the cube installation was in London Spitalfields and the next in Canary Wharf.
Unfortunately as everyone in the UK will have realised over the last few weeks the constant torrential rain has been relentless.
The cube with all its expensive screens needed to be under covers whilst it rained this also meant that the general public were not as willing to engage with the installation.
Many hours waiting in a coffee shop and the rain did finally ease up for a few hours and we jumped into action.

We always film in a flat colour picture profile which is the best approach to start colour grading.
As it was raining on and off and overcast for most of the time we were shooting we individually colour graded the footage to make it how you see in the video above, this also more accurately communicates Peroni’s style for a summer launch.

I also proposed to the client to create time lapses during both days and this is shown at the start of the two clips, these could also serve as standalone pieces.
Since we created the time lapse with photos not video, the still images are at a 5616 x 3744 pixel resolution to work when opened in a video timeline.When you consider that full HD video is 1920 x1080 you see how the quality is far superior and this means you can move in and of the video with key frames without any quality loss issues. In post a deflicker filter was also used.

We also filmed and interviewed several vox pops of users experience for Peroni. We used a wireless handheld mic as there’s really not enough time to put lapel mics on the general public, oh and you can’t forget to get them to sign a model release form for the client.

I also photographed at both locations and these were wired across for press release and marketing purposes.

All in all a great project to work on and the feedback from all involved was very positive which always makes us happy.

Gear & Tech
Canon 5dMKII DSLR and Sony FS100
Lenses: Canon 16-35mm MKII F2.8L / Canon 24-70mm F2.8L / Canon 70-200mm IS F2.8 L / Canon 50mm prime for FS100
Variable ND filters [vital for shallow depth of field look outdoors]
Video tripods and Manfotto 561 monopods x 2
Sennheiser e835-G3 Handheld Transmitter microphone
Rode Videomic Pro