Peroni Nastro Azzurro: Vivi In Stile – London Cube

Media: DSLR Videography / Photography / Post production services


Behind the scenes
I got a call from Australian office of the creative agency TKM9 requesting our DSLR cinematic style filming and photography at London locations for an installation / experience they had custom built for Peroni which also coincided with the launch of Peroni’s new style app for Apple and Android mobile phone users.

The cube uses recognition technology to interact with the general public and recommends a collection of items based on their gender and style of clothing.

We filmed on two different days, one for when the cube installation was in London Spitalfields and the next in Canary Wharf.
Unfortunately as everyone in the UK will have realised over the last few weeks the constant torrential rain has been relentless.
The cube with all its expensive screens needed to be under covers whilst it rained this also meant that the general public were not as willing to engage with the installation.
Many hours waiting in a coffee shop and the rain did finally ease up for a few hours and we jumped into action.

We always film in a flat colour picture profile which is the best approach to start colour grading.
As it was raining on and off and overcast for most of the time we were shooting we individually colour graded the footage to make it how you see in the video above, this also more accurately communicates Peroni’s style for a summer launch.

I also proposed to the client to create time lapses during both days and this is shown at the start of the two clips, these could also serve as standalone pieces.
Since we created the time lapse with photos not video, the still images are at a 5616 x 3744 pixel resolution to work when opened in a video timeline.When you consider that full HD video is 1920 x1080 you see how the quality is far superior and this means you can move in and of the video with key frames without any quality loss issues. In post a deflicker filter was also used.

We also filmed and interviewed several vox pops of users experience for Peroni. We used a wireless handheld mic as there’s really not enough time to put lapel mics on the general public, oh and you can’t forget to get them to sign a model release form for the client.

I also photographed at both locations and these were wired across for press release and marketing purposes.

All in all a great project to work on and the feedback from all involved was very positive which always makes us happy.

Gear & Tech
Canon 5dMKII DSLR and Sony FS100
Lenses: Canon 16-35mm MKII F2.8L / Canon 24-70mm F2.8L / Canon 70-200mm IS F2.8 L / Canon 50mm prime for FS100
Variable ND filters [vital for shallow depth of field look outdoors]
Video tripods and Manfotto 561 monopods x 2
Sennheiser e835-G3 Handheld Transmitter microphone
Rode Videomic Pro

I’m not a wedding photographer or videographer, am I ?

Media: DSLR Videography / Photography / Post production

Behind the scenes
The day usually comes for all photographers when a friend asks ‘would you mind taking a few snaps at my wedding’.
I couldn’t and didn’t want to decline but was a little apprehensive as I find it difficult to find a balance between relaxing at an event and going into full photojournalism work mode.

On top of the official wedding photography duties, I was one of three best men which meant we were all uneasy making last minute changes to our speech and trying our best to incorporate some French into the speeches so that the wedding congregation which was at least half French would have a clue what we were talking about.

And I had my 8 month pregnant wife and 2 year old daughter with me and wanted to also enjoy the day with the family.

I did manage not to go into full work mode and as the wedding was in France I carried only a light version of all my kit with me.

Below is an edited highlights selection from the full set of images given to the bride and groom and made available for download to all guests.

The vintage look is the theme the bride chose and it worked well. However, I’m not a fan of the over processed vintage look or Instagram images but these I believe are a good balance between the original and a heavily processed vintage look using a set of custom filters applied to the images.

The bride and groom also received a full set of images without the filters applied which are more saturated and punchy and have a different feel to the image.

As I also film in HD often with the same HDSLR cameras, I couldn’t pass up the opportunity to film some personal messages to the bride and grooms from family and friends.

After the clips had been colour graded I invited the bride and groom over to watch the 12 minute clip in full HD on a big screen and there were a few emotional tears which meant it was all worth it.

As these messages are personal from their nearest and dearest I’m not making the clip viewable on this blog post [available in the client gallery for the wedding guests only].
However, I took several frame grabs so you can get an idea of the look and feel of the cinematic style I shoot.

I also put my compact video camera, balanced carefully on a video monopod [561b with feet] and recorded the ceremony in the town hall from an elevated position.

The wedding invitations were handmade original designs and professionally printed by Hilke Meyer [the first image is the invite].

Finally, I come back to the statement / question of ‘I’m not a wedding photographer or videographer, am I ?’
Well, I had such positive feedback back from the photo and video blog post I made in the client gallery section I may pick and choose one or two next summer, I’m not sure if we would only offer multi camera cinematic style HD video productions or a photography – film combination as I do for other clients.

I have also noticed that reportage style wedding photography is very sought after at present, being discrete, capturing caught moments and adapting to any given situation is part of my photojournalism and press work so who knows maybe I can be a wedding photographer / videographer.

Let’s just say I’m now on the lookout for a proposed wedding that is a different from the rest, be it the theme or venue, so if you’re planning or know someone who is planning their special day and feel my style is right for then please get in touch.


Some of the comments:

Just wanted to say Sarah and I were extremely impressed with your work Karim, you are a very talented chap.

Thank you so much for the blog and photos, they are really fantastic and brought back all the extreme emotion of that wonderful day. The videos were great also and I was set off once more by Pat even though I didn’t understand what she was saying!

Must of been hard for you to enjoy the wedding when you were so busy with the photos but I hope that you were able to relax after your best men’s speech which was hilarious by the way.

Stunning photos Karim!!

Brilliant job  –  you’ve captured all the emotions and vitality of the wedding!

We hardly noticed that you were taking pictures.

Karim – those pictures are beautiful, you are seriously talented.

Gear & Tech
Canon 5D MKII
Canon 24-70mm F2.8L / Canon 70-200 IS F2.8L
Rode Videomic Pro
Manfrotto 561b monopod
No flash used


Frame grabs from the videos:


Kenexa London world conference with Dame Kelly Holmes

Media: DSLR Videography / Photography


Behind the scenes
£37000 worth of kit. 6 x broadcast quality HD video cameras and 2 x HDSLR cameras for photography = our production approach to the Kenexa 2012 world conference in London.

We knew this would be a big project and it didn’t disappoint. I project managed my team on the day and sorted out all the kit beforehand, met with the A/V company and attended a pre production meeting before the event and discussed details with Kenexa USA.

We went for a range of HD video cameras, 4 x Canon XF 100 cameras, 1 x Canon XF305 and 1 x Sony FS100 with a new metabones converter for our Canon EF lenses.

Interviews were filmed on the Sony FS100 with a Canon 50mm prime lens.
At the start of the day a dynamic 3 point lighting setup was created with a dedolight kit. Unfortunately we only managed to film one person with this setup which also included a Canon XF305 for a multi camera angle on this interview.

Later in the day we had a more run and gun approach and got in the thick of the delegates networking and socialising with a hand held mic [for speed and due to the noise levels in the room] and the FS100 on a tripod and filmed with available light or with the help of an off camera LED light panel.

An example of a few of these interviews can be viewed above along with an example of our multi camera angle event filming production style.

We had 3 videographers with 2 cameras each. When altogether in the Grand hall [at the Grand Connaught Rooms in London] that meant we had 6 cameras on hand which was great.
Later in the day the format changed to 3 breakout sessions and each room had 2 cameras, one for a wide angle and the other a close up of the speaker.

Whilst making sure all was running smoothly with crew and kit I was also the photographer, something I have a decade of experience in. Examples are viewable in the slideshow gallery above, the client received double the amount shown here.

We had 14 x 32gb SanDisk extreme 60MB CF cards and still needed to transfer and format the cards during the day. This was all done via usb 3 card readers so was as quick as possible.

We usually film our events as a 2 person crew with 3 or 4 cameras. Having to organise everything for this job was more challenging but the lessons learnt mean that next time we will be more even more streamlined.

Gear and Tech
Canon XF100 x 4
Canon XF305
Sony NEX FS100
Canon 5DMKII DSLR cameras x 2
Canon 5omm EF F1.4 / Canon 24-70mm F2.8L / Canon 70-200 IS F2.8L
6 x video tripods
3 x headphones
14 x 32GB CF cards
64GB SD cards
Lots of XLR leads
LED lightpanel
Dedolight kit